Creative Gallery
Updating the user experience for the Creative Gallery to drive better Sales, conversions and tie-in with case studies
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Graphic Designer, Marketing
GumGum
- Modernized the brand library by leading the team's transition to Figma, building a cohesive design system adopted across the Marketing team.
- Spearheaded branding for events, from regional gatherings to major industry events like Possible and Cannes Lions.
- Grew the icon library from ~80 to 530+ icons, supporting new use cases and industry shifts.
- Improved readability by 20% and consistency by 80% by refining typography hierarchy and layout rules.
- Engineered sales decks, merchandise, and social media campaigns to accelerate product launches.
